Recently, against my better judgement, I downloaded an app that tracks and reports Instagram unfollowers. Why? Well, a friend on Twitter mentioned she had recently done it out of curiosity and so I think that pressured me. I’m not quite sure why, but it rattled me. Am I shallow? It’s bizarre, and I picture my mom rolling her eyes, but it’s an odd psychology. Many of us use social to maintain relationships with those we care about, although we may never interact. In short, we just accumulate contacts, then never engage them.